Great post. You have a lot of great external customer examples. Internal marketing is also so huge. Adoption (unless your users have no choice) can be overlooked and should definitely be at top of mind when you’re shipping the internal products.
Appreciate your feedback. I totally agree with you. From my experience internal-facing products are often build without enough emphasis on discovery and definition of user personas. The consequence is that the adoption process / customer journey is neglected which then may cause internal friction after launch.
I have an upcoming post about this topic in the backlog.
Looking forward to it. Also interested in how you’re using your backlog for writing. I haven’t thought about moving that part of my work over but it makes a lot of sense.
Great post. You have a lot of great external customer examples. Internal marketing is also so huge. Adoption (unless your users have no choice) can be overlooked and should definitely be at top of mind when you’re shipping the internal products.
Appreciate your feedback. I totally agree with you. From my experience internal-facing products are often build without enough emphasis on discovery and definition of user personas. The consequence is that the adoption process / customer journey is neglected which then may cause internal friction after launch.
I have an upcoming post about this topic in the backlog.
Looking forward to it. Also interested in how you’re using your backlog for writing. I haven’t thought about moving that part of my work over but it makes a lot of sense.